UPDATE: You can find the review here.
Recently I’ve been contacted by Packt Publishing to review one of the books they published last month: OpenX Ad Server: Beginner’s Guide, by Murat Yilmaz. The book focuses on teaching web site administrators how to use and configure OpenX Ad Server, the largest publisher-side ad server in the world which has two major advantages: it’s an open-source product under the GNU GPL license and it’s free.
Addressed to enthusiasts with some basic IT knowledge (you should be able to know how to set up a web server, how to deploy web sites, etc.), this book should help you learn (according to the publishing company):
Learn the essentials of online advertising from the advertiser and publisher points of view
Install and utilize OpenX Ad Server effectively to make your business run faster
Get to know the usage of all the campaign and banner types
Manage ad campaigns and banners on multiple web sites from a centralized platform
Display ads according to their importance and alter the under-performing ads easily and swiftly
Learn the most effective way to work with web site ad zones
Maximize your profits by selling your ad space on your blogs and web sites effectively
Take full advantage of GeoTargeting for generating maximum revenue by showing ads according to visitor origin
Utilize the channels to show relevant ads based on the content of web sites
Integrate Google AdSense and Amazon ads with your web sites using OpenX
Convert OpenX Ad Server into a multi-user ad management platform for advertisers, publishers, and ad agencies
Track the success of any ad campaign, banner or web site zone using detailed statistics, and reports
The book will reach to me in eight to ten days. After I will read it thoroughly I’ll write a review on the blog to tell you if it worths its money or not. Until then, you can enjoy reading a sample chapter.