OpenX Ad Server: Beginner’s Guide

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Wednesday, April 14th 2010, 00:10
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OpenX Ad Server: Beginner's GuideUPDATE: You can find the review here.

Recently I’ve been contacted by Packt Publishing to review one of the books they published last month: OpenX Ad Server: Beginner’s Guide, by Murat Yilmaz. The book focuses on teaching web site administrators how to use and configure OpenX Ad Server, the largest publisher-side ad server in the world which has two major advantages: it’s an open-source product under the GNU GPL license and it’s free.

Addressed to enthusiasts with some basic IT knowledge (you should be able to know how to set up a web server, how to deploy web sites, etc.), this book should help you learn (according to the publishing company):

  • Learn the essentials of online advertising from the advertiser and publisher points of view
  • Install and utilize OpenX Ad Server effectively to make your business run faster
  • Get to know the usage of all the campaign and banner types
  • Manage ad campaigns and banners on multiple web sites from a centralized platform
  • Display ads according to their importance and alter the under-performing ads easily and swiftly
  • Learn the most effective way to work with web site ad zones
  • Maximize your profits by selling your ad space on your blogs and web sites effectively
  • Take full advantage of GeoTargeting for generating maximum revenue by showing ads according to visitor origin
  • Utilize the channels to show relevant ads based on the content of web sites
  • Integrate Google AdSense and Amazon ads with your web sites using OpenX
  • Convert OpenX Ad Server into a multi-user ad management platform for advertisers, publishers, and ad agencies
  • Track the success of any ad campaign, banner or web site zone using detailed statistics, and reports

The book will reach to me in eight to ten days. After I will read it thoroughly I’ll write a review on the blog to tell you if it worths its money or not. Until then, you can enjoy reading a sample chapter.

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